Muhammad Yunus wants to change the notion that business exists to maximize profits. He believes that the problem with this theory is that human beings are insulted, used and objectified in the process. "Money-making is a very important part of human beings, but human beings are much bigger than that." His solution? "Social Business"- a praxis of business that is committed to never making capital on the de-humanization of another. Rather than existing to make as much as a business possibly can, businesses can achieve a social good while breaking even or making a modest profit. His work in micro-lending as founder of the Grameen Bank won him the nobel peace prize in 2006. This is the Gospel in a realm of human existence that is otherwise driven by power and greed and easily turns a blind eye to its extensive exploitation of others.